Sunday, July 17, 2011

CULTS

I don't like this song very much. It's catchy; it's sticking in my head. But this kind of shimmery pop doesn't work as a soundtrack to any life experiences I'd enjoy having, and as a lifelong wearer of headphones, that's the primary way I judge music's worth. But I've always been fascinated by Jonestown; I've read a couple of books about Jim Jones, and have considered writing a novel with a Jones-like character at its center. So the video fascinates me, too. It's got a seriously creepy, haunting power, and/but the fact that a major label (Sony) released it says something—about the amorality of corporations or the history-destroying power of irony, I'm not sure which. (Hundreds of people killed in a coerced mass suicide—what an awesome backdrop for our video!) Could Slayer or Cannibal Corpse have gotten away with exploiting tragedy in this way? I don't think so. But when you're a conventionally pretty white girl (and/or white boy) making indie pop, there are no aesthetic or moral boundaries, I guess. Must be nice.
Anyway, here's the video.

Go Outside, by Cults from Boing Boing on Vimeo.


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